Trakdot
Have peace of mind while you fly
|
Winner of 2014 Edison Awards |
Have peace of mind while you fly
|
|
Winner of 2014 Edison Awards |
Trakdot offers travelers peace of mind by helping them keep track of their luggage while traveling.
GlobaTrac LLC
Winner of 2014 Edison Awards
The palm-sized tracker fits into a checked bag and reports real-time city location to the user’s mobile device via e-mail or text message.
After taking a deep dive into Trakdot’s objectives, we immediately recognized the challenge of designing an efficient single buttoned device and coming up with an easy-to-use mobile application in a situation where a travel has lost a luggage.
| Track your luggage and rest easy! |
Trakdot’s story was briefed and the concept was uncovered. The main objective was to come up with a device that is simple, yet slick.
We focused on the architecture of the device experience. By keeping the user in mind, we were able to identify all aspects that make the device easy to use and highly functional. In order to do so, we mapped out user behaviour pathways. As a result, the foundation for our Information Architecture (IA) and wireframing process was built.
The route between the initial idea and the completed mobile application has been long. As we iterated through many screens, we needed to come up with an application that is easy to use and highly efficient when it comes to interfacing with the device. The same applied to the wearable device, where it was extremely challenging to design a simplified one-button device with an intuitive interface.
We needed to mold the best identity - visually and functionally. Therefore, the logo and color palette were crafted, in addition to determining the overall look and message of the brand.
Trakdot's aim was to engage travelers in using this simple and extremely necessary device and we believed that the design and functionalities of the mobile application were a great way of doing so.
Following the completion of our UX process, an intuitive website was designed to facilitate the engagement of the target audience. The well thought of time frame and interactive design did the job perfectly. After all, we needed to tell them the story they wanted to hear.
We used a variety of methods to conduct user-testing as a key for design improvements in order to have a perfect finished product.
