Traveler feedback manager
A comprehensive digital directory located at the Riyadh airport that offers information, along with personalized services. Travelers are able to check flight details, plot routes, and ease their navigation around the airport.
Kiopy
Previously, the airport accommodated a digital directory. However, it did not suit the intended purpose. It was somehow misleading; users were unable to retrieve desired information and did not get accurately directed to their designated gates. We wanted to design a catchy digital directory that will help boost the service value by guiding users to seamlessly experience everything available at the airport.
During our research, we came across the barrier of designing an interactive kiosk that meets all user needs at the airport. We wanted to create a directory that requires a minimum number of clicks while accomplishing a task in order to save the user’s valuable time. In addition to the touch screen design, there was a need to create an attached boarding pass scanner. The main objective was to identify the needs of various users and create a user-friendly kiosk with an appealing design.
What if you'll never get lost at the airport again? |
We began our study by identifying the best locations for the digital directories. Through our user-centered process, we uncovered user needs, desires, and concerns. By taking the customer experience into consideration, we thought of making users optimally benefit from all available services and make them feel at ease. As we specified our target audience, we created a logical user experience that is convenient and amusing. We conducted interviews with the airport’s support and service teams to get a full understanding of their needs and objectives. We had a deep dive into the problems they were previously facing. In order to cover the full picture, several high-traffic airports were studied, as we needed to find out how they fixed traveler issues.
After identifying the target audience, it was time to define the logic and flow of activities and organize the content navigation in a consistent and clear manner. Through card sorting sessions and by mapping-out user journeys, the basis for the Information Architecture process was established. We needed to define every step of the way; from the moment the user arrives to the airport until when he or she accomplishes a task using the directory. Afterwards, we organized the flow of the screens. We wanted to make sure everything is appealing and clear to the sight, smooth and easy to use, intuitive, consistent, speedy, and very well structured.
After having many brainstorming sessions, it was essential to create a prototype of each screen and perform usability testings. The process was crucial to develop the UX of important features. Based on our research, we were able to identify the best practices to attract users and help them benefit from every page they visit. We performed digital wireframing using Adobe Experience. Therefore, the dimensions of each component, typography, space between blocks, relativity of screens, visual navigation, and other important elements were defined.
We needed to dress the application in the simplest and most attractive way possible. Therefore, the color palette and style sheet were crafted, in addition to identifying the screen graphics and designing the Arabic User Interface. After which, the consistent templates of the application were identified. Our goal was to mould the graphics in a way that they adhered to the best practices of User Experience design.